The film 'Bolivian Marching Powder' at VBS.TV is well worth a watch. It follows VBS reporter, Trace Crutchfield, as he explores the legal coca leaf production and sale systems in Bolivia. He gets to speak to Evo Morales for about 20 seconds too.
During the film, Crutchfield enquires as to whether anyone from outside Bolivia purchases coca leaf. The response is immediate: yes, the Coca-Cola Company buys loads of the stuff. It transpires that apparently despite an American war on coca, that most American of brands does indeed buy tonnes of coca leaf every year, which it uses for flavouring in its delicious, sweet beverage.
Apparently, the Coca-Cola Company flat denies these purchases. Well of course they would, right? I'm not decided: it looks to me as if they're buying the stuff but they deny they're putting it in their drink. So where's it going, then? This wag suggests that if the leaf isn't going into Coca-Cola then they ought to be investigated.
For the moment, I'm going to steer clear of Coca-Cola. Except at weekends, obviously.
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I should add that everything at VBS.TV is well worth a watch. It can be pretty challenging and – at times – morally questionable but it's full of interesting, hilarious moments. And good music.